November 21, 2004 will go down in history as the day that Hoodia Gordonii was discovered in America. It was on that date that CBS 60 Minutes aired a program about Hoodia Gordonii and for the first time many people were introduced to this incredible botanical. Now in 2005, word of this incredible product is spreading like wildfire and taking the consumer market by storm. Many are calling the discovery of Hoodia Gordonii the greatest breakthrough in weight loss management of the decade.

The CBS 60 Minutes segment followed reporter Lesley Stahl as she traveled to the Kalahari Deserts of South Africa to investigate the wild stories circulating about a Succulent "Cactus" eaten by native Bushmen for hundreds of years. It had been reported that the eating of Hoodia Gordonii could stave off hunger and this discovery was attracting the interest and deep pockets of major pharmaceutical companies and being touted the Greatest Appetite Suppressant of All Time.

Hoodia Gordonii researcher Dr. Richard Dixey explains how Hoodia Gordonii actually works:

"There is a part of your brain, the hypothalamus. Within that mid-brain there are nerve cells that sense glucose sugar. When you eat, blood sugar goes up because of the food, these cells start firing and now you are full."

"What the Hoodia seems to contain is a molecule that is about 10,000 times as active as glucose. It goes to the mid-brain and actually makes those nerve cells fire as if you were full. But you have not eaten. Nor do you want to."

Interviewing a number of people and finally sampling a "finger" from the Hoodia Gordonii on camera, this was the first time in the history of television that a major news report gave a green light, a thumbs up, to a new plant that has the potential to help many overweight people fight the battle of the bulge.